Saturday, May 12, 2007


I learned two very interesting perspectives recently:

1. About viral  marketing. Our BCAP advisor Bala Iyer pointed out a very interesting fact: why the general population is willing to help an unknown brand to be successful?Because this makes them feel more achievable. How can you say you make a big achievement by making Toyota more famous since it's already a well-know brand? What if you told us you helped Myspace to become popular?

2. Why not pay professors based on their popularity or student's feedback? I see this is a conflicts with the tenure system. Personally I feel school is the only place that I paid a lot of money but wou

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